Clean oceans and healthy forests. For generations a greener world has been a dream. At The Good Brand our aim is to make sustainable everyday products that everybody can use and that are good for people, animals and nature. Top-quality and top in sustainability not just for the happy few. Sustainable products accessible and affordable to all. Our first products are aimed at a clean house.

With The Good Brand cleaning pods you can make a bit of magic happen: dissolve a capsule into water in our reusable bottle made of recycled plastic and there is your homemade cleaning product. Our capsules are ecological and biodegradable. They do not contain plastic, phosphate, palm oil, are not tested on animals and no need of watertransport. At The Good Brand we are always looking to improve, not just in words but in real actions. For the love of our Planet!

At The Good Brand, we think it is important to communicate clearly and transparently. We strive to be as green as possible, but we know we can always do better. Green, greener, greenest is our motto and our aim. We expect to release an improved and even greener version of our cleaning products later this year.

We are in the process of getting all our products certified by various quality marks. Applications for the pods are pending for the EU Ecolabel and Vegan Society. For the personal care products that we are currently developing, we want to be certified by labels such as Natrue or Ecocert.

At The Good Brand we want to be green but we want to also make a positive contribution. We believe in positive discrimination. People with difficult access to the ‘regular’ labour market are integrated into our team and we regularly use sheltered workshops. Our motto is; if it can’t be done the way it ‘should’ then it must be done the way it can.

Kitchen
cleaner
All-purpose
cleaner
Bathroom
cleaner
Glass
cleaner